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Google Grows in the Tech Industry

There are plenty of companies out there, all of whom churn out several new technology items each year hoping to beat their competition and become the next big name, regardless of whether that’s phones, tablets, laptops or anything else. The most recent of those to take part in this particular fight is Google. While already a corporate giant in other areas Google is now taking a much more active part in the development of devices and device technology, which has seen the delivery of a number of fantastic new tools such as the Nexus 7, the Nexus 4 Smartphone, the Chromebook and of course the most recent; the Chromecast.


There might be some who question whether or not this is really an area of business that Google can simple enter so easily, after all Google is considered by most to be a search engine, for some the connection between Google and other technologies simply has not existed, despite the fact that it was there. For many years Google was the place to go when you needed something, when you wanted to check emails, find a local bar, catch up with some friends or translate a line of text. It certainly wasn’t the first place you thought of when you needed a new phone, but perhaps it should have been.


The first big move by Google to get into the device market was in 2005, when the company purchased Android. At the time of purchase Android was a small and quiet company of which very little was actually known, but since Google took over it has become one of the big names in the market. Android is best known for some of its operating software options and applications, but it is also among the companies that produce mobile devices. Since this initial beginning in the mobile industry Google has continued to develop connections to other areas of the market.


The next big move by Google to enter the technology industry came in 2008, this was of course the release of Google Chrome. Google Chrome in itself was at the time a fantastic new browser that offered things not seen in other browsers, it was fast, it was clean and it was full of fancy-pants applications that you would normally only see on a mobile device. Games, web applications, videos, processors, google applications – there were a ride range of things that could be downloaded and installed to the Chrome browser directly.


It wasn’t surprising to see Google release a laptop – the Chromebook – in 2011. Google Chrome was already running in a similar fashion to the way and operating system would be expected to run, so the Chromebook followed the steps of some other new computer systems that had been developed to provide the ultimate simplicity. Google produced a laptop that ran Chrome as the operating system, rather than as just a browser, this worked in a somewhat similar fashion to notebooks in terms of hardware, but the software side of things was much more simple and straight forward. It is chrome; it has apps, it as browser, it has music, videos and photos – everything your typical social network obsessed teenager needs.


With this Google was quickly getting bigger, not just for the search engine and various web based applications that exist within that media, such as the maps service, email services and of course the introduction of Google+ in 2011 which further improved the image of Google. The search engine is now a technology giant; social networking, emails, instant message, maps, shopping, videos, games, calendars, blogs, books, news, 3D modelling, translations and even developer tools – there is very little that google aren’t offering, and that’s just their web based services.


There are currently no indications that Google have any intention of slowing this growth, they continue to expand and develop new technology, a good amount of which is destroying the competition. The Chromebook is a faster and more capable machine than many of the competitors in the Notebook market, the Nexus 7 is not only among the cheapest tablets available on the market currently, but it is also one of the most advanced, being more capable and powerful than the iPad released at around the same time. And the Chromecast is the most powerful one yet, it is far more flexible than Apple’s AirPlay – which is currently the main competitor in this market but is limited to Apple devices. Because of this the Chromecast stands a good chance of becoming the next market leader, so long as your hardware and internet connection can support its high demands.

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Wednesday, August 28th, 2013 by admin About Us

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